Advertising help

Does your current advertising work?

Test your advertising to see if it is working for you.  Are your customers finding you and ordering your services or window shutters because of the adverts you are placing?  At opennshut.co.uk we ask every customer how they found us and track the adverts or marketing we invest in, to make sure any advertising brings a return on that investment.

Know the benefits of having shutters!

Make sure your customers know all the benefits of putting window shutters in their home and why they should use you to supply them.  If you need help try using one of our guides – or contact us and ask as we are always happy to offer advice and help.

Plan your advertising

Don’t just follow your competitors, as the advertising might not be working for them.  Decide what and where you can find your target audience then think about where and how you can advertise.  Focus on what works for you and don’t be frightened to stop if its not bringing in business.  Remember that many adverts will take time to build up a following, so one months response my not be an indicator of success.  Ask the advice of the publication, and whether they have any facts or figures from other advertisers. 

Consider the audience of any publication.  Are they likely to want to buy your services or products, and are there similar companies or products already advertised?  If there are consider how you can make your advert stand out from the crowd.

At www.opennshut.co.uk we plan our advertising and marketing for the year ahead, while there is flexibility, and continual monitoring and review, we make sure we can still respond to changes in the market or competitor activity.  This also helps us to monitor our budget and actual profit versus budget spent on activity.

Keep it simple

Keep your ads simple with your contacts details clearly visible showing the customer the benefits of your service or products.   Many publications will offer some free advice or design service as part of the deal.

Advertising ideas

•  Website
•  Magazine
•  Postcards
•  Leaflet drops
•  Internet
•  Pay per click
•  Sign writing
•  Brochures
•  Business cards
•  Yellow pages
•  Local advertising
•  National advertising
•  PR
•  Local shops

If you have ideas on advertising or marketing window shutters you would like to discuss with Sam or one of the team, feel free to call on 0844 858 4025.